Social Media Manager, “Viceroy” | Remote ・ (New York City, NY) | Nov 2019 - now

Managed Barstool Chicks social media presences by creating and executing posts published on accounts of all platforms for the Arizona Chicks brand. Increased follower count on all social media platforms (Instagram: 1,567.7%), improved engagement rate by 117%, and generated over 770K monthly impressions across platforms. Produced consistent trending media content, propelling Arizona Chicks' content to viral status, resulting in posts with analytics in the millions.

Mobile Specialist, Digital Media | Phoenix, AZ | Apr 2019 - May 2021

Provided exceptional customer support for home games of both the Phoenix Suns and WNBA Phoenix Mercury. Collaborated to facilitate the implementation of a new dual-team mobile application. Proactively reported real-time user experience feedback from fans to drive continuous improvement in the UX of the app, and create a seamless transition to mobile ticketing for one of the first NBA organizations to apply this technology.

Multimedia Creator + Social Media Manager | Newport Beach, CA | Apr - Aug 2018

Designed and created all promotional and advertising content for the annual NFL Irrelevant Week philanthropy, and produced professional-level photography and videography for the events. Managed social media platforms and coordinated with NFL personnel. Collaborated with the PR & Social team of the former Washington Redskins (now Commanders), as they welcomed their Last Pick of The Draft.

Executive Social Media Manager, “Webmaster” | Tucson, AZ | Oct 2018 - Aug 2020

As an executive board member, I lead the management of Arizona Sigma Kappa Sorority's social media platforms, such as Facebook, Instagram, & Twitter. Strategically crafted and curated compelling content to enhance the sorority's visibility and foster engagement among members and the community. Achieved a remarkable 77% increase in followers, propelling the sorority to rank the top 3 most followed of the university. Maintained the chapter website for alumni and the Sigma Kappa national organization, and provided professional photography and videography for the sorority events.

Campus Student Liaison & Apparel Design Team Member | Remote | Jun 2019 - Jun 2022

Maintain the brand's relationships and apparel sales with all University of Arizona Greek Life chapters. Communicated design ideas on behalf of the chapters to produce popular apparel for their members and events. Represented the University of Arizona in TGI Greek campaigns and aided in digital marketing strategy.

Social Media Influencer & Collective Member | Remote ・ New York, NY ・ Jun 2019 - now

Social media influencer and member of both College Fashionista and InfluenceHer Collective, consistently curating and sharing trendsetting content across various platforms. Collaborated with renowned brands to authentically showcase their products, and fostering meaningful connections with my extensive social media audiences. Actively engaged in community-driven initiatives to promote fashion, lifestyle, and empowerment online across social media platforms.

Ambassador Team Member + Event Promoter | Tucson, AZ | Jul 2019 - 2021

Serve as University of Arizona Student Liaison and Ambassador for College Weekly, JusCollege, SWAT & Riot Events, and BeatGig. Collaborated with collegiate organizations, represented and promoted these brands on campus and on social media, and helped coordinate events.

CEO & Founder, Chief Creative Officer | Orange County, CA | Jun 2020 - May 2022

Pioneered the vision and growth of HOT RARITY as the CEO & Founder, along with the role of Chief Creative Officer to shape and execute the brand's artistic direction. Conceptualized and crafted clothing pieces from inception to prototype, leveraging my background in fashion and retail to establish a unique brand identity. Applied trend analysis to curate on-trend apparel while implementing sustainable yet efficient manufacturing practices. Established a robust online presence, launching social media accounts across platforms and developing a user-friendly brand website with integrated e-commerce functionality to showcase apparel items.

Social Media Manager + Graphic Designer | Newport Beach, CA | Mar - Aug 2018

Created promotional and advertising items and tools for the B. Toffee brand. Managed and coordinated social media platforms to increase brand awareness and engagement. Designed visual content to showcase the brand and products both online and in retail stores.

Creative Director & Multimedia Producer | Orange County, CA | 2013 - now

Founded as a young teenager with a love for creating, an independent venture where I specialize in professional photography, videography, photo/video editing, graphic design, web design, and freelance creative content production. In this pivotal role, it cultivated the foundation of my career with my passion for creative media, providing experience along with formal learning and self-taught expertise. Successfully built a diverse portfolio showcasing a broad range of multimedia skills, establishing a reputation for delivering high-quality and innovative visual content.